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Managerial Economics, by Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers.
- Sales Rank: #13703 in Books
- Published on: 2015-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.50" w x .50" l, .0 pounds
- Binding: Hardcover
- 352 pages
About the Author
Professor Froeb received his undergraduate degree from Stanford University and his Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment to Chief Economist of the Federal Trade Commission where he enforced the antitrust and consumer protection laws of the United States. He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005 Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win the "Most Outstanding Teacher" award, but now he finishes behind his co-author, Brian McCann. His textbook, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH is well recognized for teaching students to apply economics to real business problems. It is filled with real world problems (and solutions) from Professor Froeb's students and clients. Dr. Froeb's research focuses on the economics of competition policy. He has taught at Tulane University, worked at the U.S. Department of Justice, and spent a year at the University of Chicago Law School.
Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate of the class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared or is forthcoming in journals, such as STRATEGIC MANAGEMENT JOURNAL, JOURNAL OF MANAGEMENT, and JOURNAL OF MANAGEMENT STUDIES. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process.
Dr. Mike Ward has taught courses in Managerial Economics, Industrial Organization and Business Strategy, Human Resource Economics, and Economics and Regulation of Information. He has spent nearly two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington where he is currently Professor of Economics in the Business School. Prior to returning to academia, Professor Ward served as an Economist at the Federal Trade Commission for four years attempting to tear down barriers to competition (though he was not managed by Professor Froeb). Dr. Ward's research focuses on the economics of innovation and competition. He earned his undergraduate degree in mathematics and economics from UCLA and his Ph.D. in economics from the University of Chicago.
Dr. Mike Shor has taught courses in game theory, pricing, law and economics, industrial organization, and behavioral economics. He is currently at the Department of Economics at the University of Connecticut. Prior to UConn, Professor Shor taught at the business school at Vanderbilt University, where he was twice elected the best professor by the graduating MBA class. Dr. Shor earned his undergraduate degree in foreign affairs and economics from the University of Virginia, and his Ph.D. in economics from Rutgers University. Professor Shor's research is focused on industrial organization and behavioral economics. His interdisciplinary research has appeared in journals in accounting, marketing, information systems, and psychology, as well as economics.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Superb!
By TFarwell
I will admit to knowing Dr. Froeb which serves to only heighten my praise for this book and his approach to teaching this subject matter. He starts each area of study with real world examples and then expands to broader concepts and economic models so you can relate and apply the concepts. Frankly, all econ textbooks should use this approach as most seem all too mired in academic, theoretical, blather in place of practical, decision-making, applications. It's also a fascinating read for anyone interested in managerial economics, from students to those interested in learning about smart business modeling and analytics. Ultimately, as a B-School student, you want very relevant, career-enhancing, knowledge.
1 of 1 people found the following review helpful.
Good thing because they would've cost our company lots of ...
By Matthew E. Nemeth
This book has all the answers. And by all I mean, "ALL". I was in a meeting the other day and someone simply mentioned the terms "pivot table" and "drill down". Using my Froebian knowledge I figured they were trying to pull one over. Sure enough they were and had little knowledge over what they said. I promptly ignored and dismissed them. Good thing because they would've cost our company lots of money with their aggressive and ill informed ways.
1 of 1 people found the following review helpful.
Excellent text.
By Adam A. Guerrero
I just finished reviewing this book for a managerial economics class I teach for MBAs. This book is great for more applied programs geared towards working professionals and problem-based learning. Very well-written, even for those without a background in economics, but still insightful for those who do. I will likely supplement some of the chapters with more quantitatively-oriented notes since the text is a little light, and I suspect it will work well. :-)
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