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Why do the vast majority of us continue to consume animals when we could choose otherwise? What are the cultural forces that drive our food choices? These are the fundamental questions Farm to Fable seeks to answer in two ways: by asserting that our beliefs about eating animals remain largely unexamined and therefore unchallenged, and by demonstrating how the fictions of popular culture continually reinforce these beliefs and behaviors. Farm to Fable deconstructs these fictions for those who truly want to know not only where our food comes from, but also why we make the choices that we do. For seasoned animal advocates as well, this book will provide important insights.
- Sales Rank: #225347 in Books
- Published on: 2016-11-01
- Original language: English
- Dimensions: 8.25" h x 5.50" w x .50" l,
- Binding: Paperback
- 200 pages
Review
Robert Grillo has written a challenging and provocative expose of the unconscious beliefs we hold that allow us to feel superior to animals and entitled to abuse and consume them. This is one book that is sure to be controversial. --John Robbins, author of Diet for a New America, and president of the Food Revolution Network
Through exhaustive research and keen observations, Robert Grillo shines a light on what is hidden in plain sight. He deftly exposes the ugliness of animal agriculture with sensitivity and compassion. An essential read for anyone who considers themselves a conscious consumer. --Colleen Patrick-Goudreau, animal advocate, ethicist, and best- selling author of The 30-Day Vegan Challenge
Farm to Fable is an easy-to-read, accessible book that will compel readers to think deeply about the nonhuman animals they choose to eat. Grillo clearly highlights the fiction and lies behind many of those who claim that it s possible to give food animals a better life when we are concerned with their welfare. Read this book and share it widely. It could be a game-changer. --Marc Bekoff (marcbekoff.com), evolutionary biologist and author of Rewilding Our Hearts: Building Pathways of Compassion and Coexistence
About the Author
Robert Grillo is an activist, author and public speaker. He is the director of Free from Harm, which he founded in 2009 to expose animal agriculture s impact on non-human animals, vulnerable communities and the environment. As a marketing communications professional for over twenty years, Grillo has worked on large food industry accounts through which he acquired a behind-the-scenes perspective on food branding and marketing. Farm to Fable is his first book. He lives in Chicago.
Most helpful customer reviews
18 of 18 people found the following review helpful.
They can feel, but can you reason?
By vivere
If reason, facts or good sense and morals could change people’s behavior, the world would be quite different. In recent years, many sociologists conducted studies that showed that humans can hold contradictory beliefs and that are guided by ideology, religion or generally group identification. Many studies consider climate change and evolution as examples. Even educational level does not seem to have a decisive effect.
Robert Grillo deals with the same phenomenon, but one that is really the elephant in the collective room of our species. He analyzes the apparent causes and manifestations of human indifference and delusion regarding our use and abuse of farm animals.
Although the books is exhaustive in its coverage of the various issues, my favorite chapter is chapter 3 on the Foundational Fictions. In it, the author exposes the fictions regarding anthropomorphism, consent, objectification, naturalism, euphemisms, blurring the line between plants and animals, pseudonaturalism and its variants, fictions related to hunting, necessity, social justice, domestication, and so on.
Other chapters deal with animal cognition, the humane meat fictionalization, the fictionalization of animal identities and the fictionalization of the ritual of consumption.
Grillo writes in a transparent prose with clear arguments and a calm voice. He tackles head on, concisely and effectively all the rationalization, justifications, euphemisms and mythology that the purveyors of animal agriculture and scions of capitalism have instilled in our culture and in our individual psyches.
Those who come to the book with open minds will find themselves reconsidering their behavior. Those who have already acted on the well known facts of animal farming and changed their diet to avoid animal parts and extracts will find an informative, well-argued and mind stretching exposition.
9 of 9 people found the following review helpful.
Highest Praise for Farm to Fable: The Fictions of Our Animal- Consuming Culture
By Linda Rapp Nelson
Robert Grillo has written an incredibly well thought out and compelling book on just how we have come to turn farmed animals into commodities for our use and how we justify it. His very clear and direct style makes for easy reading that informs and analyzes human behavior and attitudes on every page. This is a book that ought to be in the library of every vegan, animal rights activist, and seeker of truth out there; it will make it more likely that those who have the chance to read this book will self identify as all three when they are done. I will confidently hand this book to any pre-vegan who lets me know she or he is ready to learn more about the fables we tell to justify our use of the bodies and lives of others for what we do not need. This is an important book.
7 of 7 people found the following review helpful.
An inspirational book
By Laura
Robert Grillo writes everything that I feel about this subject but in such an eloquent manner. Everybody should read this book especially meat eaters. I think this book would appeal to people who have kind hearts but just need a shove up the backside to see the bigger picture. Nice references to popular culture such as films like the Matrix. I can relate to this from past experiences. Love the reference to the juxtaposition of food packaging. Like Mcdonalds Happy Meals and milk cartons showing happy cows, chicks. When in actual fact we are eating dead animals.
Not a preachy book. It’s just factual and looks into our psychology to why we choose to consume and use animals in such a way.
An inspirational book because it’s not just a book suggesting that we re-think how we consume and use animals but it is a book that looks into our own psychology.
I have bought several copies of this book for friends. The book also shows that there is hope and that we will be able to one day shift our beliefs about eating and using animals.
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